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The UK Data Protection Act (DPA) has a reputation for complexity. Whilst the basic principles are honoured for protecting privacy, interpreting the act is not always simple. According to the provisions of the DPA, data discovered by one party may only be used by another party for the specific purposes for which they were discovered. Details may only be kept for an appropriate length of time and must not be disclosed to other parties without the consent of the data owner. Schools, for example, may keep information on former pupils for no longer than ten years.
Office of the Information Commissioner
The information commissioners are responsible for promoting public access to official information and protecting your personal information. If someone is exploiting personal information about you in order to send you unwanted e-mail they may be breaching data protection laws. In the UK the authority responsible for overseeing data protection laws is the Information Commissioner. If you feel you are in danger as a result of threatening or offensive e-mails, contact your local police station. If you want to make an official complaint regarding an issue of Data protection you can download a complaint form from the Office of The Information Commissioner here.
Advertising Standards Agency
The Advertising Standards Authority works to keep advertising legal, decent, honest and truthful and judges advertisements, direct marketing and sales promotions against a set of Codes. The ASA's rulings are made independently of both government and the advertising industry. The ASA works predominantly with traditional and offline media, however, you can also complain to them if you:
Think there is something wrong with an advertisement you have seen or heard
Have difficultly getting goods or a refund for items bought by mail order or through television shopping channels
Want to stop direct mail from companies sent either by post, fax, text message or e-mail.
The types of online advertisements the ASA deal with are:
Advertisements on the Internet, include banner ads and pop-up ads (not
claims on companies’ own websites)
Commercial e-mail and SMS text message ads
Ads on CD ROMs, DVD and video, and faxes
You can make a complaint via the ASA's
website.
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